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XOYO Birmingham Unveils Exciting Launch Details for Its New Multi-Venue Clubbing Experience

Birmingham's nightlife scene is about to receive a massive jolt of excitement with the official launch of XOYO Birmingham. This renowned club brand is set to make its mark in the second city, taking over three sites in Lower Trinity St in Digbeth to create a modular, multi-room venue with a total capacity of nearly 3000. With a focus on electronic music and live programming, XOYO Birmingham is poised to become one of Midland's largest and most versatile clubs.

Investing over £500,000 in a full creative refurbishment with cutting-edge production, XOYO Birmingham is committed to providing a safe, inclusive dancefloor as part of a high-quality clubbing experience. The club's grand opening celebrations are scheduled for Friday, September 15th, and Saturday, September 16th, promising two nights of unforgettable music and entertainment.

To commemorate this momentous launch, XOYO Birmingham is giving away 1000 free entry tickets (500 for each night) and an additional 1000 tickets (500 for each night) priced at just £5 (plus booking fee). Details on ticket availability can be found at www.xoyobirmingham.co.uk starting at midday.

The club teased its launch with a poster campaign and the message "All We Wanna Do Is Dance," a powerful reference to the challenges faced by the clubbing industry due to closures across the country. Now, XOYO Birmingham is turning that message into reality with a dynamic clubbing experience that spans five distinct spaces: XOYO (main room), A/V, The Roof Garden (open-air), The Factory, and The Yard (open-air). This exciting footprint stretches from 25 to 29 Lower Trinity Street in Digbeth, an area renowned for its vibrant nightlife.

Michael Kill, CEO of the NTIA (Night Time Industries Association), expressed his excitement about XOYO Birmingham's opening, saying, "Looking forward to attending the opening of XOYO in Birmingham. The expansion of new venues like this highlights the vibrant growth and investment in the region's nightlife. Exciting spaces contribute immensely to our cultural landscape. Congratulations to the team behind this venture."

XOYO Birmingham's modern, modular club design can host major events, with globally renowned promoters like Cafe Mambo Ibiza, Pure Garage, Percolate, Louder, Cirque Du Sol, and Hospitality already lined up to grace the venue in the coming months. The club's roster of artists includes Interplanetary Criminal, Yung Singh, Shy FX, Todd Edwards, Ben Hemsley, Roger Sanchez, Goddard, Danny Howard, Charlie Tee, Stanton Warriors, Metrik, Roni Size, Sammy Virji, Keyrah, MPH, Benny Page, and many more.

Beyond hosting established acts, XOYO Birmingham is also dedicated to nurturing local talent from the Midlands. The launch party on Saturday, September 16th, features a lineup that includes Weird Science (the team behind MADE, the city's biggest electronic music festival), Revolve, Disco Pussy, re:cord, DJ Russke, Shaqfive, Genesis, Boxout, Frenetic, Girl Grind UK, and more. These two launch events provide customers with the opportunity to explore the entire complex.

Starting September 22nd, XOYO Birmingham will host weekly in-house XOYO Fridays, featuring affordable, intelligent programming that prioritizes the dancefloor. This weekly journey through quality electronic music will make use of the venue's multi-genre, multi-room setup and promises to become the essential start to Birmingham's weekend clubbing adventures.

In addition to electronic music, XOYO Birmingham will also embrace live music, with a diverse lineup of live acts confirmed for the autumn, including Max Cooper, The Royston Club, Abel Selaocoe, BC Camplight, The Lottery Winners, Black Grape, Sundara Karma, Movements, The View, and more. The venue's audio-visual experience, featuring a state-of-the-art sound system and immersive visuals, is set to elevate the Birmingham nightlife scene.

XOYO Birmingham is committed to providing a top-notch clubbing experience, with improvements that include open, friendly security, new air conditioning, a scenter system, a renovated dancefloor in the main room, and refurbished toilets. The introduction of Boxbar, hi-tech, self-service bar machines capable of serving a chilled double shot plus mixer in just six seconds, will also reduce wait times at the bar.

As XOYO Birmingham prepares to make its mark, one thing remains unchanged: the message "All We Wanna Do Is Dance." The club's dedication to creating a vibrant and inclusive dancefloor experience is at the heart of its mission.

Don't miss out on the exciting journey XOYO Birmingham is about to embark on as it brings a new era of clubbing to the heart of Birmingham. Whether you're a fan of electronic music, live performances, or simply want to dance the night away, XOYO Birmingham promises to be a game-changer in the city's nightlife.

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