1 Pure Alternative Radio is now part of The InterQ LGBTQ+ Platform Radio Network, offering listeners a diverse and dynamic selection of alternative music. Broadcasting live from Toronto, Ontario, Canada, the station features the latest in alternative rock, pop, and indie, as well as classic tracks spanning from the late 1960s to the present. About Alternative Rock: Alternative rock, also known as "alt-rock" or "alternative," emerged from the independent music underground of the 1970s and became widely popular in the 1990s. It encompasses a broad spectrum of music that differs significantly in sound, social context, and regional roots. The genre is characterized by its rejection of mainstream commercialism, often featuring distorted guitars, unconventional song structures, and lyrics addressing a range of topics from personal introspection to social and political issues.